Posts Tagged ‘engineering’


Inspiration from a Cell Phone?


Another company has done something brilliant.  I saw THIS in February and thought it was a fluke.  An amazing fluke, but a fluke.  Now this video above.  I have trouble putting words to how amazing it is that Verizon has made this commercial.  Verizon wireless services ~122 million customers in the US as of Q1 2014.** Unless my math is sub par that is >1/3 of the entire US population.

At first the commercial doesn’t appear to be doing anything wrong.  Just a parent talking to their kids and saying things that you would normally say to a kid.  I thought it was going to be a commercial about how you want to keep track of your children.  Then they drop their little fact nugget on you around the 45 second mark and the whole thing changes.

I have a daughter.  I want her to know she can be absolutely anything she wants to be.  If she wants to be a marketing executive, a secretary, a doctor, a sports announcer, a fashion designer, a trash collector, a CEO, a stay at home mom, a call center manager, a call center employee, a stripper, a single store owner, a farmer, or anything else and I will support her 100%.  Even though I know this I also know I am guilty sometimes of telling her to not get dirty, or wanting to protect her.  I try everyday and would like to thank Verizon for a reminder.

Even if Verizon does some other shady things this is one thing they got right.


Lets talk about GoldieBlox


I have two kids whom I love very much.  I purchase my son dolls and I purchase my daughter legos.  Both of these things are non gender normative but its what they like so I get it for them.

I want to take a second to be clear here.  My daughter get dolls and clothes and hair things too; just like I get my son legos and action figures and video games (which are arguably more normal).  I say this so you understand that I try to get my 11 year old son and soon to be 10 year old daughter things that they like; not things the world thinks they “should” have.

Back on track.  I was recently introduced to GoldieBlox which is a toy AND book series designed by an engineer who decided that there needed to be more toys that focus on spacial skills for those of the female persuasion.  While certain companies have thought to slap a pink coat of paint on their toys clearly designed for males; some have even done a bit of a redesign,  it has become clear that very few (if any) spacial skill toys have been designed for young ladies from the ground up.

I am shocked this has not been done before.  Why has it taken us so long for  somebody to spend their hard earned money and degree to make sure it was actually designed for young women.  Sadly my daughter is a bit old for the series (I will probably still ask her if she wants it anyway) but if this had been available five years ago she would have had it.

I know that the general reading audience for DFTBA* is not one likely to have children but for those of us who do or plan to have in the future please take a second to check out GoldieBlox.  Especially if you have a young lady in your life that might be interested in building and engineering.